Twelve years in sales, now an AI Engineer

As a salesperson, I lost a lot of time to duplicate work in systems that didn’t talk to each other. Eventually I started building the tools I was missing myself.

At Nordic Metal Trade, I started by automating the quote flow. That was the beginning of the company’s ERP system, which I then planned and built. The system covers CRM, material enquiries, quotes, orders, purchasing, stock, certificates and transport, and is connected to Fortnox, Shiplink, Unifaun/nShift and Microsoft 365.

I’m the product owner and sole developer, and I was project lead for the rollout: testing, training and the switch from the old system.

The system has about ten users and saves the team more than 20 hours a week.

Today I also build LLMs into the ERP system. Its AI assistant answers colleagues’ questions about orders, stock, materials and routines. It can also create customers and turn enquiries into quotes, but only once the user confirms.

I develop with AI coding agents that take an issue all the way to a reviewed and merged PR, and I’m the final check.

Development and automationSales and business

1. Jul 2019–present

   Nordic Metal Trade AB

   Systems Developer and System Owner, Aug 2025–present

   B2B Sales Representative, also responsible for development, Jul 2019–Jul 2025 (80% sales, 20% development)

   Planned and built the company’s ERP system, and today I’m its product owner and sole developer. As a salesperson, I accounted for roughly half of the company’s sales in 2021.

2. Oct 2017–Aug 2019

   AD infinitum recycling

   Business Developer, waste management

   Mapped companies’ waste flows and sold solutions that lowered their costs, from first call to contract.

3. Jan–Sep 2017

   3 Sverige

   B2B Sales Specialist, based in Cyprus

4. Oct 2015–Dec 2016

   Travel in Asia and Australia

   Career break with temporary work in hospitality

5. Jan 2013–Oct 2015

   Eniro

   Senior Sales Lead and System Ambassador

   Three promotions in under three years. Led the team whenever the manager was away. Led the local rollout of a new Google-based business system and trained colleagues to work with it.

6. Feb 2009–Jun 2011

   Sveacom AB

   Telesales Representative

Development

Python, FastAPI, Flask, SvelteKit, TypeScript, MySQL, REST APIs, VBA

Operations and integration

Docker, Linux, Google Cloud, GitHub Actions, Fortnox, Microsoft 365, n8n

AI

Claude Code, Codex, agent workflows with code review, AI assistants

Business process

Requirements analysis, process mapping, project management, system rollout, user support

Commercial

B2B sales, negotiation, procurement, budgeting

Languages

Swedish (native), English (fluent)

At home I run Home Assistant with 232 devices and 161 automations that connect lighting, heat pumps and electricity prices, among other things. The family controls it from a custom dashboard.

I live in Jönköping, like to travel with my partner and run to keep my head clear.